I am
Rishi Raje
Marketing professional with expertise in strategic campaign development and execution. Proven track record of driving brand growth through data-driven strategies and effective team leadership. Strategic architect of marketing vision for premier luxury real estate portfolios, translating high-level development objectives into integrated, results-driven marketing initiatives. Experienced in managing budgets, enhancing customer engagement across various channels, and delivering measurable results that increase revenue and market share.
View Portfolio
100+
Campaigns Launched
10+
Years Experience
50+
Projects Delivered
About Me
I'm a marketing professional with extensive expertise in strategic campaign development and execution for luxury real estate. My career has been defined by driving brand growth through data-driven strategies and effective team leadership. I serve as the strategic architect of marketing vision for premier portfolios, functioning as the critical interface between corporate leadership and curated ecosystems of external marketing partners.
Throughout my career, I've specialized in translating high-level development objectives into integrated, results-driven marketing initiatives. My approach combines strategic thinking with hands-on execution, leveraging data analytics to optimize performance and maximize ROI. I'm directly accountable for market positioning, comprehensive campaign strategy, and the expansion of high-value sales networks.
My expertise spans the full spectrum of modern marketing: from formulating master marketing strategies and annual operating plans to orchestrating end-to-end launch and lifecycle marketing for landmark projects. I excel at establishing performance benchmarks, managing partnerships with elite brokerage firms, and conducting strategic business reviews to ensure alignment and maximize collaborative output.
What sets me apart is my ability to blend creative marketing excellence with strategic business execution. I understand that successful brand growth requires more than just great campaigns—it demands robust frameworks for tracking KPIs, delivering data-informed insights to senior management, and demonstrating clear return on marketing expenditure. Whether it's managing budgets, enhancing customer engagement, or driving revenue growth, I bring a comprehensive toolkit of strategies proven to deliver measurable results.
Career Highlights
Present
Marketing Manager
WAL Developments - Luxury Real Estate Portfolio
- Strategic architect of marketing vision for premier luxury real estate portfolio
- Formulate and direct master marketing strategy and annual operating plan for ultra-luxury developments
- Orchestrate end-to-end launch and lifecycle marketing for landmark projects
- Manage cross-functional teams and curated ecosystem of external marketing partners
- Institute robust frameworks for tracking, analyzing, and interpreting marketing KPIs and sales funnel metrics
- Establish performance benchmarks and conduct quarterly business reviews
Previous
Brand & Marketing Coordinator
Luxury Real Estate - Corporate Branding & Strategic Marketing
- Led corporate branding and strategic marketing alignment for high-value luxury real estate portfolio
- Directed end-to-end brand strategy for affiliated broker offices ensuring corporate identity adherence
- Served as key liaison between marketing team, senior management, and external partners
- Developed and maintained brand standards, merchandising kits, and training materials
- Tracked brand performance metrics and facilitated regular stakeholder reviews
Earlier
Marketing & Sales Strategy Lead
Off-Plan Luxury Developments
- Directed full-spectrum marketing and sales strategy for high-value portfolio of off-plan developments
- Architected comprehensive launch strategy for off-plan luxury properties and residential high-rises
- Led integrated marketing campaigns from pre-launch through closing
- Developed sales strategy and equipped teams with targeted tools and training
- Monitored campaign KPIs and provided strategic recommendations to senior leadership
Core Competencies
Strategic Marketing Leadership
Master marketing strategy formulation and annual operating plan development for ultra-luxury developments. Align multi-channel initiatives with corporate financial targets and brand equity goals, securing executive approval for strategic direction.
Integrated Campaign Management
End-to-end launch and lifecycle marketing for landmark projects. Strategic oversight for all campaign components from brand positioning and creative development to digital activation, exclusive events, and public relations.
Partnership & Network Development
Proactive business development to identify, negotiate with, and onboard elite brokerage firms and top-producing agents. Create structured partnership programs to cultivate preferential networks and fuel sales pipelines.
Brand Strategy & Positioning
Corporate branding and strategic marketing alignment for luxury portfolios. Direct brand strategy ensuring strict adherence to corporate identity guidelines across all physical and digital touchpoints.
Stakeholder Management
Serve as critical interface between corporate leadership and external marketing partners. Facilitate collaborative decision-making processes to optimize marketing investments and campaign effectiveness.
Digital Marketing Excellence
Cross-channel campaigns encompassing digital advertising, content marketing, PR/outreach, high-end sales collateral, and exclusive launch events tailored to each asset class.
Data Analytics & KPI Tracking
Robust frameworks for tracking, analyzing, and interpreting marketing KPIs and sales funnel metrics. Deliver data-informed insights to senior management to guide strategic pivots and demonstrate ROI.
Sales Strategy & Enablement
Develop and implement comprehensive sales strategies, equipping internal and external teams with targeted tools, training, and narrative frameworks. Analyze market data to refine approaches and optimize conversion funnels.
Key Achievements
Professional Expertise
Strategic Marketing Planning
Luxury Brand Management
Campaign Development & Execution
Data Analytics & Performance Tracking
My Approach to Marketing Excellence
Success in luxury marketing requires a strategic, data-driven approach combined with creative excellence. Here's how I deliver exceptional results for high-value real estate portfolios:
Strategic Architecture
I formulate master marketing strategies aligned with corporate objectives, translating high-level development goals into integrated, results-driven initiatives that secure executive buy-in.
Partnership Excellence
I serve as the critical interface between leadership and external partners, cultivating elite networks and managing high-level relationships that drive sales pipeline growth.
Performance-Driven
I institute robust frameworks for KPI tracking and analysis, delivering data-informed insights that guide strategic decisions and demonstrate clear marketing ROI.
Launch Mastery
I orchestrate comprehensive launch campaigns from brand positioning through execution, managing all touchpoints from digital activation to exclusive events and PR.